With all the social media platforms we have available these days, it can be quite overwhelming. You may find yourself thinking, should I be actively posting on all these platforms? Short answer to this question is no. What works for one business may not work for another! So this then begs the question, what should I be doing? We’ve got you covered! This blog will discuss why posting on all social media platforms isn’t a good idea for everyone and what you should be doing instead.

Why shouldn’t I be posting on all platforms?

Because there are so many platforms available to us, it would be SUPER time consuming to post on all of these platforms. Time is money, so you don’t want to be putting all your focus onto posting on social media. Not all platforms are suited to every business either, so what might work for you might not work for someone else. For example, a company that sells beauty products would be more inclined to use platforms such as Instagram or Pinterest as opposed to a platform like Linkedin.

So what platforms should I be posting on?

Before implementing social media marketing, you should identify what platforms your ideal customers will be using. There is no point in posting on a platform that your ideal customers don’t use because they aren’t going to see it! If you’re unsure of how to find what platforms your ideal customers are using, first ask yourself these questions:

  • Who is my ideal customer? 
    • You’ll need to know who it is that you’re trying to reach before deciding what social media platforms to use. 
    • Creating customer personas can help you to identify who you are targeting and give you demographic details to determine what platforms they are using. 
  • Where is your audience most active? 
    • This determines what platforms your ideal customer is hanging out on. 
    • For example, Instagram appeals to younger audiences with 64% of their audience being aged between 18-49. 
    • Doing some research into the usage statistics of each platform will help you to figure out what platforms your ideal customers are most active on.
  • Where are your competitors posting? 
    • Have a look at your competitors to see what platforms they are on and what their engagement rate is. 
    • To find your competitors, you can use your own analytics to see other pages that your audience likes

This will help you to gain an idea of what platforms would be most effective for you. 

It also comes down to what resources you have and how much time you can spend on creating and scheduling social media content. If you have limited time and resources, it may be more effective for you to focus on a couple of strong platforms that suit your business instead of spreading yourself thin across multiple platforms. You want to be having fun when posting on social media, this is what makes content feel the most authentic, so don’t stress yourself out! 

How we can help

Still not sure what to do? Get in touch with us! We have an expert team here at Daisy Digital Marketing which can help you to build a strong social media strategy and help you manage your social media if you have limited time available.