Eden: Hi, everyone. As you may have seen, we’ve been doing a series of interviews with the team here at Daisy Digital. Today we have Sarah. So, Sarah what do you do at Daisy Digital Marketing?
Sarah: I’m the director here at Daisy Digital. And so what that means is I am working with the whole team and doing a little bit of everything. And one of my core roles is around coaching and consulting and onboarding new clients.
Eden: What is your greatest achievement since you started here?
Sarah: I think one of the things that I am most proud of is the team that we’ve grown here, so right from having the first hire through to the team of more specialist people that we have now. So that’s yeah, that’s pretty exciting.
Eden: Who is your ideal client?
Sarah: I think people that we like to work most with here are business owners that are ready to take action so they’re motivated and they are ready to grow their businesses. So this could be either they are at the stage that they are looking to outsource and ready to trust a team of specialists to look after their marketing so that they don’t have to, so it’s not constantly on the to do list for them. Or they are ready to take their business to the next level and they’re looking for good strategic support, they’re looking for coaching and consulting to help support them and just guide them so that they know that they’re heading in the right direction.
E: What is your favorite marketing campaign and why?
S: This is the hard one. I like so many, one of the first things that I really go into in the marketing space is advertising, so there’s an endless list. I’m trying to think of something that’s not too old. Maybe the Trumpet togs, togs, undies (yes that’s a good one) campaign. Yeah, yeah. It’s just because it gets your attention really quickly because you’re like, what, what is going on, why are there scantily dressed people walking through town. So at the time too when that ad came out, it was even more, I guess, more shocking than it probably would be now.
E: I remember when that one came out. When you were younger, what did you want to be when you grew up?
S: I can’t remember what I wanted to be as a kid. But when I was in high school and I took careers tests and things, you know the online quizzes and things that you take, it always told me that I should be an advertising account executive and I actually have done that in my career. So really, yeah. Kind of always been drawn to the industry.
E: Yeah. What inspires you?
S: Probably a couple of things. So one would be the passion and enthusiasm of our clients. So talking to people who are really passionate about what they do and what they love really is exciting and inspiring. And another thing would be the different perspectives and things that working in a team can bring as well. So it helps you to see things with a wide lens and that can be really inspiring. And I think the other thing that would be quite inspiring is actually taking time to step back. So this time of the year is pretty relevant. You take some time off and you can be re-inspired and get that new fresh lens and perspective on things.
E: Fresh start isn’t it. Room, desk and car, which do you clean first?
S: Well, as you guys probably know, the inside of my car is a terrible mess (same), the outside is generally kept reasonably clean. My desk is an absolute pit, so I’m going to have to go for room.
E: Fair enough. Thanks for listening guys. We hope you’ve enjoyed the series and getting to know the team a bit better here at Daisy.