Speaking on camera can be terrifying. But it doesn’t have to be!
We often post videos of ourselves speaking to the camera about a service we offer, tips and tricks, or just helpful resources and content we want to share.
When Sarah first told us we were expected to film ourselves at least twice a week, Tayla, Eden and I were terrified. We were awkward and didn’t know what to say. Fast forward a couple of weeks we were pros (well maybe not pro’s yet, but we were well on our way!). Now we feel comfortable jumping on whenever to talk to all of you.
It takes practice, and even though at the beginning it can feel like getting on stage in front of hundreds of people, the more you do it the more comfortable you get. It’s okay if you make mistakes or say “um” a lot. We are all humans and it makes you more relatable and real. Remember, you can also refilm it if you need, here are a few things that helped me understand how to talk confidently in front of a camera. When speaking to the camera whether it be Instagram, Snapchat, Facebook it is always important to BE YOURSELF! You are already fabulous and you don’t need to pretend that you are someone else. People like you for who you are and that is what they want to see! Bloopers make everyone’s day and it makes you feel more relatable when people see that you aren’t perfect! The viewer feels what you feel and speaking on camera is a great way to connect with your audience.
You don’t have to go with the first take (though it is often the best one!). Take your time and practice what you are going to say a couple of times before you do. It is good to try to keep your gaze at the camera, but from time to time people aren’t sure where to look so they look away from the camera (which is totally fine!). You just don’t want to have a whole video of staring at something else.
Speak slowly and clearly (ARTICULATE! I can still hear my grandfather yelling). It is crucial to enunciate your words and speak in a slow and clear manner so your audience can hear and understand all of what you are saying. Nothing is worse than someone mumbling fast through a video that you could barely catch a word of. The #1 rule of mine when speaking on camera is a pause is ok, this helps to reduce the number of times you say the word UMMM.
It is always helpful to include captions in your videos. This makes your videos accessible to everyone and also a lot of people watch videos without sounds, and it means they can follow along.
Instagram has made adding captions super easy, with a sticker option for its stories called “Captions”. The Captions sticker automatically transcribes speech and will dictate real-time subtitles. They are a lifesaver and the best way to make sure your viewers understand exactly what you are saying even with the sound off!
Confidence is key when it comes to speaking on camera. Remind yourself that you have a story to tell whether it’s about a product you tried recently, or maybe a service you’re sharing. People are eager to hear your message and it is worth sharing. Believing in yourself can inspire others to take positive action in their lives and you can do this by motivating your audience with your videos. Welcome feedback from others while you grow and learn the skills needed.
Showing up is half the job! Be your authentic self on camera and your viewers will love you! Use those skills and talents you were given, girl! Speaking on camera doesn’t have to be scary or difficult. It can be a great way for you to connect with your users and build trust. Once your viewers trust you they are more likely to make those purchases and spread the word about your product or service. Your message is impactful so get it out there!
Here at Daisy Digital, we are always jumping in front of the camera giving you guys a sense of what is going on in the office and have seen a significant increase in our reach since we started. You can too! If you need help connecting with your viewers or s gaining the confidence to start talking in front of a camera, get in touch with us to find out the best option for you.