Google is always changing and tweaking things to continue to provide us with fantastic services. And now, Google is simplifying its PPC options, and after almost 20 years Google AdWords is now Google Ads.

Starting from July 24th we will start to see this change taking place. I know I have just seen this happen on my own accounts in the last few days (early August).

“You will begin to see the new Google Ads brand—including the new name and logo—reflected in the product interface, Help Center, billing documents, and more. The URL you use to access your account will be changing from adwords.google.com to ads.google.com, and the Help Center will change from support.google.com/adwords tosupport.google.com/google-ads.”

– Google

What is happening behind the scenes isn’t changing much and the functionality will still be the same. As Google as grown and developed new ad products this change across Google AdWords and DoubleClick comes with the aim to help simplify things for advertisers to find the right Google products for their needs.

A bit of history on Google AdWords

In 2000, Google AdWords launched with around 350 advertisers. It was a platform for running ads on desktop search. And now, 18 years later, AdWords has evolved into a platform that supports many different ad formats — text, shopping, display, video, app install — across Search, YouTube, Gmail, Maps and a network of partner sites and apps. It is not just words anymore! Millions of advertisers spend billions on the platform annually. The time has come, Google AdWords has outgrown its name.

What next?

They are also introducing a new option for smaller businesses, called Smart Campaigns. Aimed at small businesses who don’t have the time or resources to manage complex digital advertising campaigns. Smart Campaigns rely on machine learning and the ad creative, targeting and delivery are largely automated. The campaign type will be the default for new advertisers in Google Ads. I will be watching and waiting to learn more about this, so I can understand how this can be used on my client campaigns and make Google PPC (pay per click) even more accessible to small businesses.

Over the next few months we will see the new changes rolling out, make sure to follow us across our social media as well to keep up to date with what is happening.

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